You own the pipeline.
Not the mail server.
Here’s what the email terms mean for your team, and what to ask the person managing your setup.
Email essentials
- SPF
- Sender Policy Framework
- The list of services allowed to send using your domain. Ask your DNS team to review it when you add or remove a sending platform.
- Included in your public DNS check.
- DKIM
- DomainKeys Identified Mail
- A signature attached to your email that receivers can verify. Your sending platform provides the DNS records needed to set it up.
- Not measured by public DNS alone.
- DMARC
- Domain-based Message Authentication, Reporting and Conformance
- Connects authentication to the address recipients see in the From field. Your policy tells receivers how to handle messages that fail those checks.
- Included in your public DNS check.
- MX
- Mail Exchanger
- The records that point incoming email to your mail provider. Have your email team review them if replies or incoming messages aren’t arriving.
- Included in your public DNS check.
- Reputation
- Sender reputation
- How mailbox providers assess your sending, including complaints and sending patterns. A clean DNS report cannot tell you whether your reputation is healthy.
- Not measured by public DNS alone.
- Placement
- Inbox placement
- Where a message lands after it is accepted. Your sending platform may say “delivered” even when the message ends up in spam.
- Not measured by public DNS alone.
Need something to share with your IT team?
Read the sample audit